Our Story

2010

The vision of a holistic approach to health comes to life with the establishment of Holistic Med.

The company becomes one of the first in Greece to introduce probiotics to the Greek public. With a portfolio of just two products, probiotics begin their journey in the country’s capital.

2015

Holistic Med continues to expand its portfolio with products designed to meet everyday health needs.

The bacteflora^® range evolves into a comprehensive family of probiotic solutions, offering specialized support for gut health and steadily earning consumers’ trust through the effective solutions it provides.

2018

The company expands into dietary fiber supplements.

This marks another step toward providing more comprehensive support for gastrointestinal health, addressing conditions such as constipation and Irritable Bowel Syndrome (IBS) through the bactefiber^® product range.

2019

The next milestone in dietary supplements becomes a reality,

as the company expands into vitamins and minerals, omega-3 fatty acids, and other nutritional solutions.

2020

After 10 years of successful growth and continuous progress, Holistic Med is renamed OLONEA^®.

Derived from the ancient Greek word holon (ὅλον)—meaning the whole, entirety, completeness, and life as a whole—OLONEA^® marks the beginning of a new era for the company.

2022

The company’s first international partnership becomes a reality, marking the recognition of the quality, safety, and effectiveness of our products.

The Costas Papaellinas Organization, the leading Health & Beauty products group in Cyprus, becomes our official partner and an integral part of the distribution network for our products.

2023

Exports to Bahrain begin

OLONEA^® launches its partnership with IBKA Bahrain, expanding its presence in the Middle East and taking another significant step in the company’s international growth.

2025

Expansion into the Croatian market

OLONEA^® launches its partnership with Grace Pharma Croatia, strengthening its distribution network across the European market and further expanding its international export operations.

2026

New strategic partnership in Albania

The partnership with Quality Pharma Albania marks the introduction of OLONEA^® products into the Albanian market, further expanding the company’s international partner network and reinforcing its regional growth strategy.

Today

Our commitment to responding promptly to people’s needs has remained the foundation of the trust we have built over the years.

Today, we collaborate with leading healthcare professionals and maintain direct partnerships with more than 2,000 pharmacies across Greece. Throughout our journey, we have consistently met the evolving demands of the market by developing innovative, science-backed products driven by an unwavering commitment to quality, safety, and efficacy.